In the Ayurvedic segment, the organized market contains a share of about 60%, and unorganized has forty% of the industry share. Therefore if India can cater to that 40 % share it could strengthen the industry dominance that India has during the ayurvedic phase. Zandu, now a part of Emami https://www.cureayu.com/blogs/lifestyle/is-5-hours-of-sleep-enough