Normally the cause of heel pain is multifactorial. The variables which can lead to the development of heel pain incorporate: Eccentric exercises: Precise exercises that contain lengthening the Achilles tendon whilst less than load can boost therapeutic and strengthen tendon power. Orthotic products: Sporting heel lifts or orthotic shoe inserts https://www.theorthopaedicandpainpractice.com/why-does-the-back-of-my-heel-hurt/