If your product is creating a new category, such Ganador a hybrid tennis shoe/cozy slipper, people aren’t yet searching for it, so it will be much more difficult to determine specific keywords to target. Son las palabras y/o frases que se escriben en el buscador al realizar una búsqueda. https://getsocialsource.com/story3017284/search-engine-marketing-advantages-and-disadvantages-no-hay-m%C3%A1s-de-un-misterio