Adicionalmente, siempre conviene poner en práctica estas recomendaciones de Google sobre mobile first indexing: Additionally, even if your keyword is a good fit for an ad, it doesn't mean you'll "win" the bidding. The ad auction considers two main factors when determining which ads to place on the SERP: https://bookmarklinking.com/story3150258/consideraciones-a-saber-sobre-search-engine-marketing-small-business